From the photos you already have.
Six steps, one product all the way through. No photographer, no studio — and the product you sell is the product in the image.
01 · Capture — your phone is enough
You provide clear photographs of the product you already have: front, side and top where possible, plus one or two close-ups. Already selling on Amazon? Import a live listing by ASIN instead. Purple Fig reads the product as the source of truth — shape, colour, proportion, materials, packaging text.
Three photographs that work
Light it flat: a simple, contrasting background near a bright window. No flash.
Frame it whole: the entire product inside the frame, straight-on front, side and top shots.
Get the details: one or two close-ups of logos, clasps, dials and textures with sharp text.
02 · Prepare — the real product becomes a reliable source
Product Prep removes the background, corrects perspective and lighting, isolates the product and builds a clean studio render at 2000px. Studio Law: the product's shape, colour and structure are never altered.
03 · Direct — choose the direction; the product is never redrawn
Choose a Listing Vibe — Minimalist, Rustic, Vibrant, Industrial, Organic, High-Tech, Athletic or Studio Neutral — or write your own Creative Brief. Direction is applied to environment, lighting and composition around the product; Visual DNA is read from your photograph.
04 · Create — one prepared render becomes the listing set
Hero, lifestyle, infographic, comparison and A+ images are generated from the same prepared render. A complete seven-image listing set is 35 tokens; a single image is 3 tokens at 2K or 5 at 4K; a 360° showcase video is 20.
05 · Refine — iterate without starting over
Every completed image has a Request Modification action: only the named element changes and the rest is preserved. Each self-service generation or modification uses tokens and creates a fresh result. Tokens consumed by a failed generation are automatically credited back to the account balance.
06 · Use — download and publish
Exports at marketplace sizes, ready for your Amazon listing and your store. Members on Optimizer and Scale keep 1,000 files in the Vault. Commercial use of your outputs is yours.
Start with the photos you already have
Start Creating or see pricing. Still have questions? View the FAQ or contact support.
